We spent a morning at a media upfront recently, the event where Foxtel Media formally became DAZN Media+ and left with pages of notes that had surprisingly little to do with the new name on the door. A proprietary audience database built from years of first-party viewing data. An AI-powered trading tool for buying video[…]

We have more data than ever before. Yet we may understand the total audience less than ever. As audiences fragment across Broadcast TV, BVOD, Kayo/Foxtel, YouTube, Netflix, Prime Video, Disney+ and other walled gardens, cross-platform measurement is becoming increasingly complex. Each platform can tell us a lot about what happens inside its own ecosystem. Understanding[…]