Paul Tadich is the Founder and CEO of Media Partners, one of Australia’s longest-established independent media and growth consultancies. Since 2002, Paul has championed a data-backed approach, helping organisations make smarter media and marketing investments that drive measurable commercial outcomes.
With over two decades of leadership experience, Paul specialises in commercial strategy, media investment, and digital transformation. He guides clients through complex market shifts by seamlessly integrating media, data, and performance marketing to solve real business challenges.
Beyond his professional work, Paul serves on the committee for Breakthrough T1D, supporting advocacy and fundraising for type 1 diabetes. Known for his collaborative, evidence-based approach, he works closely with executive teams to build sustainable, high-performing growth strategies.
Loretta Rouse is Chief Operating Officer at Media Partners, responsible for leading agency operations, client delivery, and strategic growth initiatives. With over 30 years of experience spanning media strategy, planning, buying, and business leadership, Loretta brings a powerful blend of commercial expertise and operational discipline to the agency.
As COO, she oversees the delivery of integrated media solutions across traditional and digital channels, ensuring that strategy and execution remain tightly aligned with client objectives. Loretta is passionate about data-backed planning, driving accountability, and helping Australian brands maximise the return on their marketing investments.
Known for her pragmatic approach and attention to detail, Loretta works closely with clients and internal teams to translate complex business goals into actionable, results-driven growth strategies. Outside of her corporate responsibilities, she is deeply committed to supporting industry development, mentoring emerging talent, and contributing to community growth.
Paul Tadich is the Founder and CEO of Media Partners, one of Australia’s longest-established independent media and growth consultancies. Since 2002, Paul has championed a data-backed approach, helping organisations make smarter media and marketing investments that drive measurable commercial outcomes.
With over two decades of leadership experience, Paul specialises in commercial strategy, media investment, and digital transformation. He guides clients through complex market shifts by seamlessly integrating media, data, and performance marketing to solve real business challenges.
Beyond his professional work, Paul serves on the committee for Breakthrough T1D, supporting advocacy and fundraising for type 1 diabetes. Known for his collaborative, evidence-based approach, he works closely with executive teams to build sustainable, high-performing growth strategies.
Loretta Rouse is Chief Operating Officer at Media Partners, responsible for leading agency operations, client delivery, and strategic growth initiatives. With over 30 years of experience spanning media strategy, planning, buying, and business leadership, Loretta brings a powerful blend of commercial expertise and operational discipline to the agency.
As COO, she oversees the delivery of integrated media solutions across traditional and digital channels, ensuring that strategy and execution remain tightly aligned with client objectives. Loretta is passionate about data-backed planning, driving accountability, and helping Australian brands maximise the return on their marketing investments.
Known for her pragmatic approach and attention to detail, Loretta works closely with clients and internal teams to translate complex business goals into actionable, results-driven growth strategies. Outside of her corporate responsibilities, she is deeply committed to supporting industry development, mentoring emerging talent, and contributing to community growth.