With more than 30 years of experience spanning media strategy, planning, buying, operations and business leadership, Loretta brings a unique combination of commercial expertise, operational discipline and hands-on industry experience. Throughout her career, she has worked with some of Australia’s leading brands, helping organisations navigate complex media landscapes and maximise the return on their marketing investment.

As COO, Loretta oversees the delivery of integrated media solutions across traditional and digital channels, ensuring strategy, execution and performance remain aligned to client objectives. She is passionate about creating strong partnerships, driving accountability and fostering a culture focused on continuous improvement and delivering measurable business outcomes.

Known for her pragmatic approach and attention to detail, Loretta works closely with clients and agency teams to translate business goals into actionable growth strategies. Her expertise spans strategic planning, commercial negotiations, campaign optimisation, operational leadership and client relationship management.

Loretta is particularly passionate about helping businesses make smarter marketing decisions through data, insights and evidence-based planning. She believes the best results come from combining strategic thinking with disciplined execution and a clear focus on commercial outcomes.

Outside of Media Partners, Loretta is committed to supporting industry development, mentoring emerging talent and contributing to initiatives that help businesses and communities grow and thrive.